A quick post today, my pretties.
Wondering what y'all think about the 'Long Tail' phenomenon, which supposedly dictates that with the predominance of e-commerce on the Web, small-scale markets niche marketing is beginning to make a renewed impact. Wired Editor-in-Chief and author Chris Anderson's blog and forthcoming book, strangely enough dubbed The Long Tail, detailing it thusly:
"our culture and economy is increasingly shifting away from a focus on a relatively small number of "hits" (mainstream products and markets) at the head of the demand curve and toward a huge number of niches in the tail. As the costs of production and distribution fall, especially online, there is now less need to lump products and consumers into one-size-fits-all containers."
Definitely keep your eyes peeled for it (due out via Doubleday on July 11, 06):
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